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Keep going sis! You almost there..💯💯💯
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My office today!
Oh. My. Gosh. This place is amazing. There are FOUR floors (each a different coffee bar) where they educate you on coffee - from the beans to the different ways to prepare it. And they have exclusive merch and drinks that you can only get here.
I opted for the Affogato, which is two shots of espresso poured over sweet cream gelato that they make IN-STORE. They do this by using nitrogen (check my stories to see it being made!). It is the best espresso drink I have ever had. It is what I imagine coffee ice cream will taste like in heaven. I asked my roommate if she could make it for me every morning. She said no... Oh, also, you can only get this drink here and in some places in Italy.
Starbucks has done a remarkable job making this whole experience feel so exclusive. They don't sell any of their traditional/popular holiday or espresso drinks, and the same goes for the merch. This is the only location that you can buy these items. This creates a crazy amount of urgency because if you love something, you HAVE to get it now, or you might never be able to.
How do you make your store feel exclusive? What do you offer that you can only get at YOUR store. One of my favorite things that I see our clients doing are the subscription boxes, full of items that they have spent time curating and putting together. Other clients have partnered with companies to have custom items like shirts, candles and even pins in their stores. What can you do in your store??
All #600 wholesale vendors on sale today only $20.👏🏽👏🏽