Sea, sun, beaches, mountains — everything has to create stylish design and fashion directions in the field of ceramic production. The peculiarity of Italian tile factories is that they take into account the nature of the operation of the room and create collections for kitchens, hallways, living rooms, halls, bathrooms, separate floor collections. Designers develop stories of ceramics in such a way that the bathroom tile creates sea relaxing motifs, for the kitchen — bright expressive compositions, for cabinets and living rooms — the emphasized respectability of natural stone.