The era of consumption in which we have to live is distinguished by a very high level of competition in several areas of human activity at once. Therefore, each manufacturer of goods or services seeks to get customers. But at the same time, you need to somehow go around competitors. And for this you need to convince potential consumers that it is his service or product is better than the rest. And here you can’t do without advertising. Yes, consumers hate advertising, and manufacturers cannot do without it.